Course curriculum
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1
Week 1 - Activate your inner entrepreneur
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Intro - Do you believe in yourself?
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Knowledge check
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Self reflection - Do you have a growth or fixed mindset?
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Growth & fixed mindset explained
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Intro to hypothesis testing
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What is a hypothesis
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Hypothesis framework breakdown
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Hypothesis framework recap
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Assignment - Create 3 hypotheses
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2
Week 2 - Design your brand
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Intro - Design your brand in 6 steps
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What is a brand
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Step 1 - Research your market
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How to do a simple competitive analysis
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Step 2 - Build your brand positioning statement
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Brand positioning statement framework
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Brand positioning statement example
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Step 3 - Build your brand personality
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Brand your brand personality exercise
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Step 4 - Choose your brand name
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Self reflection
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How to create a good brand name
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Step 5 - Get your brand logo
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How to get a brand logo design
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Step 6 - Create your online store
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Assignment - Build your Brand
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Self reflection
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Closing chapter remarks
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Bonus - How to take professional product photos on a small budget
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3
Week 3 - Optimize your online store
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Intro - Why good product detail pages are important
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Product detail page elements that convert site visitors to customers
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Scarcity tactics
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Urgency tactics
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Social proof tactics
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How to create clear and highly visible checkout buttons
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How to write good product descriptions
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Good product photos tips
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Recap - Shopify apps that helps you optimize product detail pages
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Self reflection
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4
Week 4 - Nail down your suppliers
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Intro - the #1 destination for finding suppliers
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Start your supplier search
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Money Back Guarantee
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Unit price & minimum order quantity (MOQ)
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Additional information to check
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Contacting suppliers
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Requesting a quote
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Requesting a quote - Template
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Closing chapter remarks
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Assignment - Find a good supplier
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5
Week 5 - Identify the demand for your product
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Intro - Validate your product ideas with pre-order
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Pre-order methods
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‘Pay now’ pre-orders pros and cons
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‘Pay later’ pre-orders pros and cons
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How to create pre-order product pages on your online store
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Tips for creating good pre-order product pages
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How to create a successful pre-order campaign
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How to use influencers to create a successful pre-order campaign
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Self reflection
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6
Week 6 - Serve your customers
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Intro - fulfilling and shipping orders
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Common shipping & fulfillment strategies
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Shipping stages
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Customer expectations
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How to create a custom branded packaging and unboxing experience
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Assignment - Submit packaging and unboxing experience examples
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Charging customers
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Determine packaging and unboxing costs template
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E-commerce fulfillment services
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Packaging & shipping resources
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Closing chapter remarks
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Self reflection
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