Learn how to build a meaningful and recognizable brand.

Course curriculum

  • 1

    Design your brand

    • Intro - Design your brand in 6 steps

    • What is a brand

    • Step 1 - Research your market

    • How to do a simple competitive analysis

    • Step 2 - Build your brand positioning statement

    • Brand positioning statement framework

    • Brand positioning statement example

    • Step 3 - Build your brand personality

    • Brand your brand personality exercise

    • Step 4 - Choose your brand name

    • Self reflection

    • How to create a good brand name

    • Step 5 - Get your brand logo

    • How to get a brand logo design

    • Step 6 - Create your online store

    • Assignment - Build your Brand

    • Self reflection

    • Closing chapter remarks

    • Bonus - How to take professional product photos on a small budget

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