Course curriculum
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1
Design your brand
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Intro - Design your brand in 6 steps
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What is a brand
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Step 1 - Research your market
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How to do a simple competitive analysis
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Step 2 - Build your brand positioning statement
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Brand positioning statement framework
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Brand positioning statement example
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Step 3 - Build your brand personality
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Brand your brand personality exercise
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Step 4 - Choose your brand name
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Self reflection
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How to create a good brand name
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Step 5 - Get your brand logo
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How to get a brand logo design
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Step 6 - Create your online store
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Assignment - Build your Brand
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Self reflection
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Closing chapter remarks
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Bonus - How to take professional product photos on a small budget
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